Ofir Broides, Soapy’s Content Writer.
A little about me
“I’ve loved writing ever since I can remember. I’m a strong believer in the power words have – words can change the way people see the world, and ultimately the way they interact with it. During high-school I was a teen reporter in “Ma’ariv Lanoar”, a popular teen magazine in Israel. When I started my bachelor’s degree in Education I looked for a job I could balance at the same time as college – and that’s when I fell in love with content writing. I’ve worked as a content writer and manager for a few businesses now, and I can’t see myself ever putting my pen down.
Being a content writer
Content writing is usually a subdivision of marketing. It involves finding the right facts and providing the most accurate information you can about a given subject through an article, while also making the article readable and easy to understand. Working for Soapy, there’s never a dull moment – I get to write about so many interesting things!
Getting work done
I love Soapy’s message and vision – it makes all of the efforts I put into my work worth it. We’re making the world a better place, and that’s why I’m so happy to come in to work every morning. I feel like throughout history modern solutions intimidated people, and sometimes I worry our solution is so innovative people won’t accept it at first. Even in Israel, when refrigerators first started out the people selling ice had a huge protest about it being dangerous and putting them out of business, but no one can imagine our lives without them now. Inventions – and change in general – can be intimidating, but they ultimately change the world for the better. Working for Soapy, I feel like I have a front-row seat to history in the making.
Why we wash
When I wash my hands, I think about my family and friends – everyone I’m going to come into contact with. I’m close with a few people who are considered immune-compromised, I love them with all of my heart and I would never want to put them at risk. I even follow the correct hand-movements when I wash my hands in my dreams! It’s hilarious.
Before working at Soapy, I didn’t realize how important it is to wash your hands properly. I kind of shrugged it off, thinking people got by hundreds of years so far without giving it too much thought, so why should I? Boy, was I wrong.