Category: Publication

Soapy is on the COVID-19 fighting map!

It’s an honor to be recognized as one of 80 Israeli startups fighting COVID-19 by Startup Nation Central.

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Calcalist Tech: This Startup Wants to Fight Coronavirus With Soap and Water

Soapy Care develops smart sinks that incorporate computer vision analytics and IoT technologies to help people wash their hands more efficiently

As fears surrounding the coronavirus continue to grow and the number of people forced into home-quarantine rises, Israeli startup Soapy Care Ltd. is aiming to halt the spread of the virus by helping people wash their hands more efficiently.

Founded in 2018 and based in Rehovot in central Israel, smart hygiene startup Soapy Care develops smart sinks that incorporate computer vision analytics and Internet of things (IoT) technologies, Max Simonovsky, the company’s co-founder and CEO said in a Monday interview with Calcalist.

The smart sinks are autonomous and replace traditional sinks, Simonovsky said. Soapy Care’s sinks can be programmed with different settings, including the amount of time the water runs or the precise amount of soap or sanitizer dispensed, in accordance with where the smart sinks are situated, be it at restaurants, hospitals, retirement homes, daycares, or in private homes, Simonovsky said.

While the company suggests using specific types of soaps for better results, their sinks can be used with any standard soap, he said.

The idea for the smart sinks arose a few years ago when Simonovsky’s son, who was two years old at the time, told him he does not think handwashing is important given that some of the sinks at his daycare do not work properly.

Since the coronavirus outbreak, the company has dropped its prices for customers in hard-hit areas, such as China and South Korea, to help halt the spread of the virus, he said. The outbreak has led to a mass increase in the demand for Soapy Care’s smart sinks, Simonovsky added.

Soapy Care’s technology can be found at restaurants, factories, and daycares in countries including Israel, the U.S., Angola, and India, he said. The company has raised more than $1 million to date and employs a team of 22 people.

Source: Calcalist Tech

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Soapy is the most promising innovation of 2019!

Today, January 7th, 2020, after an unbelievable year that Israel – the Startup Nation had (M&A’s, investment rounds that we never saw before with a new level of innovation), the Israeli ecosystem was reviewed on KAN-REKA radio with Guy Zbarski (Investor, serial entrepreneur and innovator).
Soapy was chosen as the number 1, the most promising innovation of the past year(2019)
Number 1 of the entire ecosystem, thanks for the warm words and trust!
We are happy to be among such companies like Matricel (#2) that 3d printed human heart! Or Hazilu (#3) that use computer vision on the seashore to predict and prevent people from drowning as well as Certify(#4) that use AI for combatting Sexually Transmitted Infections (STI) through transparency and collaboration. And LittleOne.Care(#5) who has developed a smart band designed to tracks the baby’s happiness and physical activity levels throughout the day and alerts parents when it detects that the baby’s vital signs or vocalizations have left the normal range.
We are happy to be among such companies like Matricel (#2) that 3d printed human heart! Or Hazilu (#3) that use computer vision on the seashore to predict and prevent people from drowning as well as Certify(#4) that use AI for combatting Sexually Transmitted Infections (STI) through transparency and collaboration. And LittleOne.Care(#5) who has developed a smart band designed to tracks the baby’s happiness and physical activity levels throughout the day and alerts parents when it detects that the baby’s vital signs or vocalizations have left the normal range.
Thanks for the trust, as we are used to saying, this is only the beginning, much more is ahead!
To hear the full review please follow this link (1:40).
And to hear an interview with our CEO, Max Simonovsky, where he explains in details about our technology and value proposition you can find on this link(11:30)
#News #Radio #innovation #number1
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Soapy was featured at the Grand Challenges Annual Meeting

Israel Innovation Authority participated in the 2019 Grand Challenges Annual Meeting co-hosted by the African Union, Ethiopia’s Ministry of Health, Grand Challenges Canada / Grands Défis Canada, USAid and the Bill & Melinda Gates Foundation.
The Grand Challenges Annual Meeting is a convening of over 1,000 key leaders from across the global community to share best practices, encourage collaboration and seek solutions for common challenges. It aims to build momentum for global health and development innovation and foster scientific collaboration among international groups and researchers.
Since 2014, Israel Innovation Authority runs a local Grand Challenges program in cooperation with MASHAV, Israel’s Agency for International
Development Cooperation.
The aim of the incentive program is to encourage R&D of innovative technological solutions to societal challenges in global health, water and food security in low income countries. The program, initially founded with the mentorship of Grand Challenges Canada, has been active since 2014 and has supported 27 technological projects to date, many of which have delivered significant impact.
At the meeting in Addis Ababa, Innovation authority presented a poster featuring the winners of the latest call for projects in health (Senecio, #Zzapp, Wheelchairs of Hope), water (Soapy, #Alumor Tipa) and food security (#OKO, Hargol FoodTech, Amaizz, Farmster).
The poster was also published in the Gates Open Research platform: link
Thank you Innovation Authority for such an honor!
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CDC – Food workers washed their hands in only 27% of activities in which they should have.

New research of the CDC reveals that food workers washed their hands in only 27% of the activities in which they should have.
Based on the FDA (Food and Drug Administration) recommendations when workers need to wash hands
  • Eating,
  • Drinking,
  • Using tobacco,
  • Coughing,
  • Sneezing,
  • Using tissue,
  • Preparing raw animal products,
  • Handling dirty equipment, and
  • Touching the body (such as scratching your nose).
CDC found that overall, workers engaged in about 9 activities an hour that should have involved handwashing with water and soap. Unfortunately, in most of the cases, they did not:
Other interesting find was that, workers were more likely to wash their hands at the right time when they were not wearing gloves than when they were.
The research was conducted by the Environmental Health Specialists Network (EHS-Net). EHS-Net is a federally funded collaboration of federal, state, and local environmental health specialists and epidemiologists.
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Forbes: By Gamifying Hand Washing, Soapy Might Just Save Civilization

The idea for this article germinated in a restaurant bathroom. Before my meal arrived, I went to the men’s room and saw one of their employees leave a toilet stall and just walk by the sign we all know from public establishments: “Employees Must Wash Hands Before Returning to Work.”
Well, he didn’t wash his hands, and during my meal I wondered how actively involved he was in the preparation of my food.
As health and hygiene become, at least in some places, more advanced and efforts to increase environmental sustainability rise, I wondered who was doing interesting things in this space.
Paired with a relatively new awareness among Israeli techies and investors that social entrepreneurship is more than just a means for economic progress across emerging markets, some Israeli companies seek to make it core to their technology.
As Neta-Li Meiri, managing director of 8200 Impact explains: “Technology is developing at a rapid rate with unbridled potential for societal change. By focusing on net productivity and advancement, we hold the ability to close the gap between developed and developing nations through technology to bring basic necessities (food, water, and healthcare) in the most efficient way.”
Here’s an example of how one company can make a massive impact, utilizing computer vision software embedded into its hardware.
SoapyCare makes and installs Internet-connected hand washing units that recognize the person standing in front of them. This could be kitchen workers, customers, waiters, cleaners, hospital staff, or just children in a kindergarten.
Based on the person’s identity and location, the hand washing device creates a hand washing sequence. As this is occurring, the screen verifies that the user is washing their hands properly and collects data on the performance, which is sent to the company’s cloud-based servers. SoapyCare can then detect when someone is doing the proper hand hygiene routine, and when someone is not. Post washing, a summary can be sent straight to the user’s smartphone or device.
The customers’ management teams decide the consequences if people do not comply with internal hygiene policies. The company says its hand washing unit is also environmentally friendly, using 95% less water and 65% less soap than users would typically utilize when washing their hands without the machine.
SoapyCare makes and installs Internet-connected hand washing units that recognize the person standing in front of them. This could be kitchen workers, customers, waiters, cleaners, hospital staff, or just children in a kindergarten.
Based on the person’s identity and location, the hand washing device creates a hand washing sequence. As this is occurring, the screen verifies that the user is washing their hands properly and collects data on the performance, which is sent to the company’s cloud-based servers.
SoapyCare can then detect when someone is doing the proper hand hygiene routine, and when someone is not. Post washing, a summary can be sent straight to the user’s smartphone or device. The customers’ management teams decide the consequences if people do not comply with internal hygiene policies. The company says its hand washing unit is also environmentally friendly, using 95% less water and 65% less soap than users would typically utilize when washing their hands without the machine.
The company says it should have a few hundred Soapy units installed around the world by the end of the year. The cost per machine ranges from $1,000-$1,300 per system, depending on the specific project.
Surewash and Vizzia are two other examples of other companies working to ensure that people follow proper hand washing protocols.
According to SoapyCare’s calculations from the Centers for Disease Control data, some 2.4 billion people, roughly one-third of the world’s population, get sick as a result of improperly washing their hands. In the U.S. alone, there are over 42 million illness cases as a result of inadequate washing and hygiene, according to CDC information on foodborne illnesses and handwashing.
This problem is especially severe in the food and beverage, and healthcare industries. According to the CDC, in the food and beverage industry, 89% of illnesses come from poor hygiene. The CDC states that one in 31 patients return to or stay in the hospital due to diseases that spread from doctors and nurses performing improper hygiene practices.
Dr. Roni Sharon at Sheba Medical Center in Israel says more could be done to avoid unnecessary infections at hospitals. Adequate handwashing by hospital staff can potentially reduce 40-60% of preventable infections acquired in the hospital, Dr. Sharon said. This is also true outside of hospitals. Within the past year, studies have shown that OTC hand sanitizers, which until now have been a holy grail product boasting 99.9% effectiveness in killing germs and bacteria, are not working nearly as well as people think. The FDA states that these hand sanitizers are inferior to hand washing in food establishments, and the CDC and WHO have published similar sentiments.
The new trend, SoapyCare predicts, is working to make hygiene as simple and easy as possible so that machines can create positive habits in employees, keeping everyone in their surrounding environments safe and healthy. “Through newly adopted gamified solutions, technology can bring people to create desired shifts in their behavior,” says Inbal Arieli, author of Chutzpah: Why Israel is a Hub of Innovation and Entrepreneurship.
Max Simonovsky and Alex Orlovsky, the scientists and founders behind SoapyCare, say the company was founded as a social impact venture, which means it does not simply have an economic agenda. So while their primary focus is on ensuring a reduction of sickness rates as a business model, they also pledge to donate one unit to a developing country for every ten units that are purchased anywhere across the globe.
For the full article follow the link
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Adoption of the WASH in Health Care Facilities Resolution at the 72nd World Health Assembly

At the 72nd World Health Assembly, agenda item 12.5 (Patient Safety) had a focus on water, sanitation and hygiene (WASH) in health care facilities. The Global Hand washing Partnership, along with over 170 signers, signed on to a Civil Society Organization letter.The WHO Member States have now adopted the resolution to improve safe WASH services in health facilities around the world for safer patient care. The resolution asks Member States to develop national roadmaps, establish and implement standards, and invest in systems to support sustainable WASH services.It also requests that the WHO provide leadership, mobilize resources for investment, report on global progress, and in emergencies, help coordinate and implement WASH and infection prevention and control in healthcare
Read more: link
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Soapy In The News – India & Israel – The New Tech Frontiers

India’s talent and Israeli tech are combining to take the fight to the Silicon Valley. Reliance Jio, Paytm, Flipkart, Freshworks, MakeMyTrip, Wipro, Infosys, among others, have already partnered with the Startup Nation. The race for acquisitions is gathering pace.
When 29-year old Chartered Accountant Saket Agarwal decided to bring Israeli technology to India, he saw what many opportunists didn’t see – growing B2C businesses in India with the help of the strong deep tech ecosystem in Israel.
His company, Onnivation began its tryst with destiny in 2015 and worked on bringing the best of deep tech from Israel into India to solve a common set of problems around Data Science, Devops, Adtech, Cyber Security. All these tech-related issues stand in the way of B2C companies scaline new heights in the globalised world. Today, the investment firm has done 15 joint ventures with Israeli companies and counts India’s top startups and corporate giants as its clients.
From Flipkart’s Myntra to Zee India’s Zee5, Viacom18, MakeMyTrip, Freshworks, Kotak and ICICI Bank, the list of tie-ups is long but the pursuit for excellence has just begun. One of Israel’s most valuable private technology companies, IronSource, which works with India’s leading app developers, mobile OEMs and carriers such as PhonePe and Samsung India is bullish on what the Indian market has to offer.
“The best, most innovative technologies are developed in response to a pressing need which can’t be solved by any solution currently available. India has a unique set of challenges, which cross a wide variety of industries and which can spawn incredibly innovative technologies that impact the lives of millions,” the adtech firm’s co-founder Arnon Harish told Entrepreneur India.
The sentiment on the Indian side is similar with industry leaders such as the 93- year old Essel Group’s newly launched video on demand website ZEE5 India actively imbibing Israeli technology.
Tarun Katial, CEO of ZEE5 India, feels India needs to move its entire engineering effort from services to making world class products. “In India if the tech companies move from service and development to solving problems of global scale, it will be a step in becoming the tech capital of the world,” says Katial.
ZEE5 India is already working with Cloudinary, a market leader in inclusive cloud-based image video management, Optimove which assists brands with emotional intelligence, Minute.ly, which uses Artificial Intelligence (AI) to increase profitability by leveraging video content and Kaltura which provides video solutions to organisations.
WHY INDIA?
India is undoubtedly one of the world’s most attractive battlegrounds for global brands believe many Israeli startups and investors.
Barak Granot, Head of Economic & Trade Mission, Embassy of Israel in New Delhi, thinks that any Indian company reaching out for an Israeli tech partner would be impressed by the speed, efficiency and result-oriented manner that characterize the Israeli tech companies.
No wonder, Israel’s biggest VC fund OurCrowd’s portfolio companies have identified India as a sweet spot.
Jonathan Medved, Founder & CEO of OurCrowd, says India is at the brink of an agriculture revolution and it is expected to be based on sensor-driven data managed by AI, Machine Learning (ML), algorithms – all of which is a stronghold of Israeli tech startups.
The crowdfunding equity platform has already invested in India’s succesful car-rental startup ZoomCar. Among its other entrants in the Indian ecosystem is Zebra Medical Vision, which has a partnership with India’s top hospital chain Apollo Hospitals.
Eyal Gura, Co-Founder & Chairman of Zebra Medical Vision, is confident India is going to be among the world’s top three healthcare markets in the next decade. Gura thinks the fund’s partnership with Apollo will be an enabler for Modicare.
Futuristic mobility company SkyTran has partnered with India’s richest man Mukesh Ambani to launch its ambitious transit pods in Mumbai. SkyTran’s CEO John Colebelieves Ambani is a visionary and finds India the perfect launch pad for SkyTran’s transit pads.
A portfolio company of Israel-based Pico Partners, Spotinst, is bringing Israeli innovation in cloud computing to Indian companies. Spotinst saves upto 80 percent cost on cloud bills and charges 20 percent of the savings – a model that is suited for the Indian market. It counts India’s Lenskart and Paytm as its customers.
Mark Van Den Haak, VP of Sales, APAC, Dynamic Yield, thinks the sheer scale of the Indian market is particularly attractive for any tech company. The Indian market is also less complicated than China, but at the same time it remains very fragmented, believes Haak.
Max Simonovsky, Founder & CEO of Soapycare – the IoT company that develops hygiene micro stations to provide accurate dose of soap and water – believes India is the best destination for technology absorption in the world.
Recently, McDonald’s acquired Dynamic Yield, a decision-logic technology provider for $300 million marking the Chicago-based company’s biggest acquisition in March this year.
The CEO of Sapiens International Corporation, a NASDAQ-listed insurance software provider based out of Israel, Roni Al-Dor calls a remarkable synergy between the Startup Nation and India the reason for the firm’s expansion in India.
Sapiens has built one of its largest sites outside of Israel, complete with R&D and a sales team, employing over 800 individuals on the ground in India.
KEY OPPORTUNITY AREAS
Granot thinks Indian startups do not need help from Israeli tech companies. But collaboration in R&D between innovative companies in India and Israel can benefit both sides.
For instance, cyber security companies in Israel can tie up with fintech/mobile payments companies in India. Similarly, E-mobility companies in India and Israel can provide cleaner, safer, and smarter mobility experience for Indian drivers and passengers. Medical devices and digital health companies in both the nations can cut costs and provide E-health solutions.
The impressive list of Indian majors adopting Israeli tech includes Bharti Airtel, Wipro, Infosys, SAR Group, GMR, Sony India, Tech Mahindra, Triveni Group, JIO, IDEA, NDTV, Jain irrigation, Taj Hotels, ITC Hotels as well as Delhi Jal Board, BSNL, TaTa, AP, Kolkata and Karnataka Police, the Indian military, NTPC and the Chennai Municipal Corporation in the government domain.
Lucid IL’s Tzakhi Freedman feels Israel’s expertise in AI and algorithms, thanks to the military background of many Israeli founders, can be beneficial for India in various domains, including fintech, industry automation and music. His company Lucid IL is a business consulting firm located in Tel Aviv specializing in business partnerships between Israel and India revolving around technological developments.
Prime Minister Narendra Modi and the Global Innovation & Technology Alliance are keen on tie-ups in ICT, health, water and agriculture, says Senior Director of Asia Pacific Operations, Israel Innovation Authority, Avi Luvton.
“We’ve seen interest from private sector companies like EM3, which makes Israeli agri-tech accessible to Indian farmers, and Wipro Group, which adapts Israeli technologies, he adds.
Max Simonovsky, Founder & CEO of Soapycare – the IoT company that develops hygiene micro stations to provide accurate dose of soap and water – believes India is the best destination for technology absorption in the world.
The Chief Commercial Officer of mPrest Ron Halpern opines that the opportunities – from managing distributed renewable energy resources to increasing energy efficiency by predictive maintenance of legacy utility assets – for sustainability and creating cleaner energy in India are endless. Apart from technology exchange, startups of both the nations are sought-after for acquisitions.
Among the lucrative acquisitions of Israeli startups by Indian companies are Maxximilk, which was picked up by Godrej Agrovet and Upstream Commerce, which was bagged by Flipkart.
The M&A activity is also picking up. The latest Indian company to be grabbed is Chennai-based Air Freight Bazaar, which was acquired by Israel-based Freightos. The latter has the world’s largest air cargo rate database. “India & Israel boast both archaic industries as well as an entrepreneurial drive to change those industries using digitization,” believes Zvi Schreiber, the CEO of Freightos.
EXCHANGE OF LEARNINGS
Israel is a country with more startups per capita than almost anywhere else in the world. India can look at the Israeli ability to decide quickly, make bold moves, daring to take on any competition while aiming at the top and Israelis can learn from India the value of long-term strategic planning, and the ability to build to scale, believes Freedman.
Elie Wurtman, Founder of Pico Partners, says the Israeli tech ecosystem has a unique ability as problem solvers to see the world not as it is, but as it could be. “We believe that this unique skill set, coupled with India’s capabilities and large market, present a win-win opportunity,” he adds.
One of the critical elements that would encourage innovation especially for early stage companies and the fledgling startup ecosystem is a comfort with risk taking and failure. This attitude must be fostered even at the school level, believes Harish.
Omer Paz, COO of Paykey, says being blunt may not be the best way to handle all situations, but it helps.
The co-founder of MUGO, an Israel-based social music app, Ori Segal says Israel’s ability to produce breakthrough technology at a reasonable price is a win for India.Itay Jonas, VP Business Development of WonderLogix, a software platform for industrial designs, feels collaboration with local companies in India will bring about a new industrial revolution.
So, the verdict of the business world is unanimous: India and Israel can together conquer the next tech frontier.
(This article was first published in the May issue of Entrepreneur Magazine. To subscribe, click here)
Full article: Link
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