The Annual Taglit (Birth Right) Conference

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Pictures taken by Taglit
This year Soapy Care was the innovation show case of the Israeli startup ecosystem at the annual Taglit (Birthright) conference. That hosted more than a thousand attendees from all around the world.
During the conference Max Simonovsky, our CEO shared his story about how he and Alex Orlovsky, our CTO, decided to quit their jobs and build together a company with technological, social and environmental impact.
Taglit’s Mission
Birthright Israel seeks to ensure that every eligible young Jewish adult around the world, especially the less connected, is given the opportunity to visit Israel on this educational journey.
Birthright Israel Foundation raises funds in the United States to support Birthright Israel. The Birthright Israel program aims to give the gift of an educational trip to Israel to 50,000 young Jewish adults each year.
Taglit Vision
Birthright Israel aims to ensure a vibrant future of the Jewish people by strengthening Jewish identity, Jewish communities and connections with Israel.
Birthright Israel began with a bold idea — offer the gift of a life-changing trip to Israel to young Jewish adults between the ages of 18 and 26 — and in doing so, transform the Jewish future. Founded in 1999 by a remarkable group of committed Jewish philanthropists, Birthright Israel Foundation has given this gift to 700,000 young Jewish adults.
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